Last weekend was the busiest of the season and we are now up to 60,000 skier days. Probably the first time ever that the busiest weekend has been so late in the season. Normally the busiest weekend of any season is the first weekend that we have good snow cover – early snow is always very popular – and this often means we are still gearing up the winter team so inevitably there are teething issues. By this time of year most aspects run smoothly, but we have had to recruit additional team members to fill the gaps of those committed to other summer jobs. Today we even started two new lift operators – and last week my daughter joined the team as a lift operator for four days!
Our marketing/PR team have been putting in a lot of effort to maximise the PR impact of the great conditions we have been experiencing. We really did get a lot of coverage for Scottish skiing including national TV and radio, the front page of national papers and a lot of regional coverage. This will create more confidence in the Scottish ski market for next season.- which has to be agood thing for the industry, our local community and Scottish skiers generally.
The weather is now on the change and I can already hear the wind blowing outside - but the forecast is for it to revert to colder conditions next week and we still expect to keep a base in the main gullies for a while yet. We plan to change to summer hours next Monday – opening from 10am with a reduced day pass price and I am still hopeful there will be a few good skiing days to come.
In recent years there has been quite a lot of doom and gloom about the impact of climate change on Scottish skiing, yet even the most pessimistic of predictions still suggest we will get snow in the Scottish mountains in the next few years and what we have just experienced only helps to confirm this.
At the recent Fifth World Conference of Snow and Mountain Tourism held in March this year Peter Keller, Director of the Lausanne University Institute of Tourism and Director of Switzerland Tourism Services, summarised the most important conclusions of the Conference. He affirmed that global warming was first recorded in 1955 and that it is caused principally by daily human habits. “This century, we await a 1º C -4º C increase in temperature. Following the 100-day rule, the current total of 609 ski resorts that exist today will drop to 500 by the year 2020, to 404 in 2050, and to 202 resorts by the end of century, all of which will be in Austria, Switzerland, France, Germany and Italy”, reported Keller. For those remaining resorts, the greenhouse effect will have to be stabilised by 2050. Gas emissions must be reduced and new renewable energy technologies encouraged. Keller concluded that climate change is a process that has been developing for some time, adding that companies and their objectives must therefore adapt to its requirements and consequences.
What does this mean for Cairn Gorm ? Quite simply – we are still in the snow business, but we need to continue our strategy of developing a business model that can take advantage of the snow when we get it, but does not rely totally on snow when it is not here. We do have a responsibility to ensure our activities on the mountain are sustainable so as to allow future generations to enjoy what we have; this means we do need to take on our global responsibilities in terms of emissions…yes, its challenge…but that’s life!
Bob