Archive for April, 2008
Skiing into May
Saturday, April 26th, 2008
We have put together a celebration week end for the May bank holiday including some great lift pass offers and activities-(ski for £9.25), this is our way of saying thank you to both our local community and our skiing/boarding community. The other way we can also say thanks to regular skiers/season pass holders is to try and remain open to allow everyone to enjoy a bit more spring skiing, although the numbers will inevitably drop off. It would be easy to pull the plug on it, but we don’t want to do this –it sends out the wrong message about our commitment to Skiing and our commitment to our loyal customers, nevertheless we will have to make a realistic decision at some stage, so much depends on unknowns – the weather and the interest.
I want to take this opportunity to publicly thank two key managers who will be leaving in May. Firstly John McBean who has been heading up out technical maintenance department and secondly John McMorran who has been our safety manager and I know a popular point of contact for our winter customers. I also want to acknowledge the efforts of all our seasonal staff, and finally our volunteer ambassadors, from the feedback I receive they really do make difference to our visitors experience on Cairn Gorm.
Not over yet… sunshine and lower winds forecast for Sunday and snow .. So if you can get fuel …..
Bob
The busiest weekend of the season
Tuesday, April 22nd, 2008Last weekend was the busiest of the season and we are now up to 60,000 skier days. Probably the first time ever that the busiest weekend has been so late in the season. Normally the busiest weekend of any season is the first weekend that we have good snow cover – early snow is always very popular – and this often means we are still gearing up the winter team so inevitably there are teething issues. By this time of year most aspects run smoothly, but we have had to recruit additional team members to fill the gaps of those committed to other summer jobs. Today we even started two new lift operators – and last week my daughter joined the team as a lift operator for four days!
Our marketing/PR team have been putting in a lot of effort to maximise the PR impact of the great conditions we have been experiencing. We really did get a lot of coverage for Scottish skiing including national TV and radio, the front page of national papers and a lot of regional coverage. This will create more confidence in the Scottish ski market for next season.- which has to be agood thing for the industry, our local community and Scottish skiers generally.
The weather is now on the change and I can already hear the wind blowing outside - but the forecast is for it to revert to colder conditions next week and we still expect to keep a base in the main gullies for a while yet. We plan to change to summer hours next Monday – opening from 10am with a reduced day pass price and I am still hopeful there will be a few good skiing days to come.
In recent years there has been quite a lot of doom and gloom about the impact of climate change on Scottish skiing, yet even the most pessimistic of predictions still suggest we will get snow in the Scottish mountains in the next few years and what we have just experienced only helps to confirm this.
At the recent Fifth World Conference of Snow and Mountain Tourism held in March this year Peter Keller, Director of the Lausanne University Institute of Tourism and Director of Switzerland Tourism Services, summarised the most important conclusions of the Conference. He affirmed that global warming was first recorded in 1955 and that it is caused principally by daily human habits. “This century, we await a 1º C -4º C increase in temperature. Following the 100-day rule, the current total of 609 ski resorts that exist today will drop to 500 by the year 2020, to 404 in 2050, and to 202 resorts by the end of century, all of which will be in Austria, Switzerland, France, Germany and Italy”, reported Keller. For those remaining resorts, the greenhouse effect will have to be stabilised by 2050. Gas emissions must be reduced and new renewable energy technologies encouraged. Keller concluded that climate change is a process that has been developing for some time, adding that companies and their objectives must therefore adapt to its requirements and consequences.
What does this mean for Cairn Gorm ? Quite simply – we are still in the snow business, but we need to continue our strategy of developing a business model that can take advantage of the snow when we get it, but does not rely totally on snow when it is not here. We do have a responsibility to ensure our activities on the mountain are sustainable so as to allow future generations to enjoy what we have; this means we do need to take on our global responsibilities in terms of emissions…yes, its challenge…but that’s life!
Bob
Cairngorms at their best
Thursday, April 17th, 2008Where have the fences gone?
Tuesday, April 15th, 2008Ptarmigan on the white lady
Saturday, April 12th, 2008photos from Thursday evening
Thursday, April 10th, 2008End of season challenges
Wednesday, April 9th, 2008Plane crash on Cairn Gorm -update Tuesday
Monday, April 7th, 2008We have now been asked to keep the Ptarmigan tow closed while the investigations are on going - we hope this will only be for a couple of days. I am told the Crash site is a few hundred meters above the Ptarmigan tow return wheel. We are still getting very heavy snow here – but with light winds- almost alpine!
View from my window
Saturday, April 5th, 2008I thought I would share with you the view from my window this morning (Saturday 5th April). As you can see we are back to full winter up here. We did loose some snow during the week
We opened for skiing on 1st December and it now looks increasingly likely that we will be able to ski into our 6th Month – May. With our artic




